Face to Face with The Group Service Providers

Tours to local nurseries

Evening Opening Reception

Workshops

"Ten New Things Every Garden Center Must Know
About Human Resources"
Jean Seawright, Seawright & Associates
Insight, inspiration and proven principles, Jean offers straight-forward, practical and useful tips for achieving new heights in your business through the people representing your company. From overtime issues to employee handbooks… creating positive working environments and proper coaching… know what's required to develop the perfect team of professionals.

"Stump the Genie"
Jean Seawright, Seawright & Associates
Go ahead and try! Present your toughest HR questions and challenges to the Genie and watch as she provides solutions to even the most complex HR issues. You name it - and the "Employee Genie" will work her magic to resolve it.

"Website Search Engine Optimization"
Harry Brooks, Network Solutions
You've spent time, energy and money creating the best website you can. Now let's make sure people notice. This session takes all the mystery out of Search Engine Optimization and presents it in a way that will guide you step by step through the process.
Understanding SEO Terms & Rules Before You Begin
The Magic Triangle Required For SEO Success
Developing Search Engine Strategies That Work
Specific steps to boost your website traffic of qualified visitors every day of the year.

"Improving Enews Open Rates and Conducting Enews Surveys"
Michael Clark, Constant Contact
There are no magic words you can use to get everyone to open your emails, but there are steps you can take to get the most people possible engaged. Forget about "average open rates"… what you want are "fantastic" open rates. This is where the process begins. Plus… learn the steps behind creating effective, professional enews surveys for measuring customer satisfaction, conducting market research and gathering instant feedback through your enews campaigns.

"Developing True Leaders Within Your Company"
Kevin Stinson, The Stinson Group
Understanding how owners and managers need to work together in order to achieve both personal and business goals rests on creating value for everyone involved. While average companies are satisfied generating revenue, truly exceptional companies focus their attention on developing leaders throughout their organization. The link between people and profit becomes the difference between ongoing success and mere survival.

P&L Study Reveiw for 2007 P&L Study participants only.

Workshop

"Stop Advertising and Start Communicating"
Michele Miller, Wizard of Ads
First advertising, then marketing and now comes the Third Wave… customer communication. Connecting with people only through traditional media is no longer enough. Dialog now involves blogs, word of mouth campaigns, interactive websites and a new discipline of public relations. Here's your chance to learn what's required for your center to stay well ahead of the curve.
Plus, receive a free copy of Michele's new book, "The Soccer Mom Myth" following her workshop!

Attend Farwest education sessions and trade show.
Visit www.farwestshow.com for trade show registration information.

Farwest opening reception following trade show.

Dinner on your own

PANTS - Atlantic City, NJ
717-238-1673, www.plna.com