Branding & Marketing

Tom Kegley

 

Since the late 90's, Tom has worked extensively in the horticulture industry, helping growers, retailers, and companies with strategic and tactical marketing communications programs. Prior to that, he was creative director and partner in a Virginia advertising agency that was involved in groundbreaking work in horticultural marketing leading to a full-time career in the green industry.    

Tom Kegley Communications has broad and innovative experience on local, regional, national and international levels with trade and consumer brand creation and management. Having played key roles in the development, introduction, and maintenance of plant brands and products directed to gardeners, Tom Kegley's work includes hands-on creation of in-store messaging and consumer outreach through print and electronic media. His efforts across the spectrum of the industry, from growing to retail to the gardening consumer, offer a comprehensive insight to the challenges and potential for independent garden retailers.

As a creative resource for The Garden Center Group, Tom Kegley Communications can help define the quintessential value of your garden center brand, align that essence at all constituent touch points, and coordinate the message across all appropriate channels.

 

Tom Kegley's "easy as PIE" approach to effective garden center marketing is based on the three key ingredients of Planning, Identity, and Execution. With the right mix of strategic planning, focused identity and message, and dynamic executions, garden centers have a ready recipe for stronger sales.