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Meet Kenneth W. Gronbach 

Kenneth W. Gronbach is a futurist and expert in the field of Demography and Generational Marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.

Ken entertains his audiences with his own special brand of wit, humor and common sense, making complicated concepts clear with real-world explanations anyone can easily understand. Ken’s overall perspective is macro – a view from 30,000 feet, and very big picture. Even non-technical audiences will take away immediately usable information from his presentations.

Business prospects rise and fall according to the critical mass of customers heading toward them. Demographers are able to forecast markets, societal phenomena, and economics with uncanny accuracy because they count the large groups of people who drive economic events – not wealth or fiscal policy in isolation. Solid, objective, impartial demographic information is available from the micro zip-code to the macro continent, while Ken’s uniquely detailed demographic research and analysis has become mission-critical for a growing number of executive-level clients who understand the essential wisdom of using historic human data in addition to transaction records to predict future results.

Gronbach makes clear how America’s Baby Boomers, Generation X, Generation Y and other countries’ age curves interact to create the opportunities and challenges of the world we live in today, and what the future will bring for people, profits and the planet. He is predicting that the United States and the Americas, because of their superior demographics over any other continent, will excel culturally and economically in the post corona era.

Ken is the author of the current best-selling book The Age Curve:  How To Profit from the Coming Demographic Storm. His first book, Common Census, the Counter-Intuitive Guide to Generational Marketing, was released in 2005. Ken’s 2011 book Decades of Differences:  Making it Work is a comprehensive guide to coping with three generations in the workforce. Ken’s latest book, Upside:  Profiting from the Profound Demographic Shifts Ahead, was published in April of 2017.

Ken Gronbach will help you get prepared and in front of the wave!


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