To zero in on increasing sales, average transaction, and average items per transaction look closely at the individual building blocks that make up each sale. There are three basic building blocks to this empire.
This is a Laughing Matter. The last thing you want to do is remind people how bad things are, and injecting humor can help you, and them at the same time.
Overwhelmed yet?
The past week brought many IGC’s to a new realization of frustration and awareness that this Curbside Pickup and Delivery thing isn’t scalable to meet peak Spring demand.
What to do about it?
Take a step back so you can take two or more forward. Things are about to get ugly, or we’re going to figure out how to keep that from happening.
Step in, and watch or listen to the recorded GroupTalk LIVE! You’ll hear, or hear again, why it is important to come up with your own plan for taking care of your customers who have been paying your bills all these years. Focus on that and you’ll be better able to cope with all of this.
The IGC Spring Sales Curve is about to be FLATTENED by the “flatten the spread of Coronavirus” efforts.
I fully support the need to flatten the C-19 curve, and to protect the most vulnerable from getting ill and dying in an overburdened medical care system. I’m hopeful that this can occur. But the practical reality is, while hope is essential, it is not a good business strategy. We are not going to hope our way out of the financial burden of this on your business.
This is timeless information to consider as every season approaches every year – especially Spring.
Spring Fever infects 100% of people, at least to the point they’ll take a walk or open a window to breathe real, fresh air. Fortunately, almost all of them also buy plants. This is a GIFT, to be anticipated, appreciated, and taken seriously. Remember, it comes only once this year so it had better be a great one if you can make it so.
We were brainwashed.
This is a Challenge for 2020 to become Exceptionally Exceptional
Double GMROII of Perennials in 2020
It’s too late to do much to alter the outcome of the 2010’s.“The time is ideal to create the outcome of the 2020’s.”
The decade is all but over, and there’s not much that can be done to end it any better than it is. The way we started on this journey back in 2010 didn’t inspire much hope beyond “recovery from the Great Recession”, and the “lucky” feeling of getting back to where we were seemed like all one could ask for.
You came, you saw, you heard at the Fall Event 2019, then you went back to doing pretty much the same thing so far, didn’t you?
You might remember my session on Blowing it Up! At Fall Event 17 in Houston. That was all about taking something you’re doing and making a bigger big deal of it so you maximize the benefit from your opportunity. The principle of Blow It Up! is to make whatever is working work better.
DANGER: Now that things are slowing down, you’ve got more time to do things you shouldn’t do in the first place. You don’t have time for that.
You’re too busy NOT to read this, but you’re too busy to read it too. I get it.
An Italian proverb reads, “He that deceives me once, it's his fault, but if twice, it’s my fault.” The question from this is, are you dangerously close to death by marketing?
Do you have a plan to break through your Invisible Ceiling this Spring?
This is perfect timing as you prepare for spring and set your pricing strategies.
It’s time to get some things done, don’t you think?
Undeniably, the best part of The Group is YOU, when connected with other members. At Fall Event 2018 I shared with the group a presentation on connecting with each other at a deeper level in order to achieve the full benefit of this best part of The Group. Please read the rest of this, then review the presentation slides at the link provided below, before acting on the ideas I’m asking you to implement today and tomorrow.
I’m saying this without the support of statistical evidence to support the claim. As you know, statistical evidence can be unreliable and where pricing is concerned this is no less true. You probably learned in about fifth grade that great success can come from lower the price so you can make it up on volume. Or maybe you’re an admirer of high priced luxury goods and imagine that those businesses are making money hand over fist?
I come to you bearing the wisdom and insight that comes from extensive experience helping many companies work on the business side of the business. I’ve read the books on pricing, attended seminars, symposiums and workshops that are dedicated solely to the subject of the art and science of pricing. It ain’t braggin’ if it’s true.
In the first part of this article we discussed why the word “value” is easily misunderstood, and how this misunderstanding confuses our people. CLICK HERE to read it.
Now that we've cleared up the definition of value, let's use the word in its highest value. The best way to do this will be to get clear on the levels of value.
We need to clear up some confusion over the word “value”.
We Americans are a confused lot. Our language does this to us. Some other languages have one meaning per word. We have many.
Dual meanings are confusing. I have learned that it is a sign of intelligence when toddler’s pickup dual meanings of words. Understanding of multiple definitions of a word is also a sign of intelligence among adults. So let’s understand the simple word “value”, in all its wonder, and amazing complexity, beginning with the textbook definition.
I have no idea where the dictionary is, so we’ll Google. Maybe the definition of value has changed with the Internet? Right from the beginning, the cause of confusion is evident. Value is both a Noun, with two definitions, and a Verb with two additional definitions.