Consider a Career in Horticulture!

Seed Your Future is the movement to promote horticulture and inspire people to pursue careers working with plants. We envision a world where everyone understands and values the importance of plants and the people who work in the art, science, technology and business of horticulture.



Horticulture is the art, technology, and science of plants. It is the food we eat, the landscapes we live and play in, the environments we thrive in. It is the business of managing and using what we grow while maintaining the health of our soil, air, and water, and the well-being of our children, our communities, and our world. In short - it's all about plants!



Why should I consider a career in horticulture ... the "real green industry?"

Nursery, landscape and garden industries offer many career opportunities for smart, passionate and enthusiastic people like you. And luckily for you, this “field” is ripe for the picking. Look beyond the myths surrounding these careers to learn the truth about professions that offer variety, flexibility, competitive pay, opportunities to grow, and overall job satisfaction. To learn more about career opportunities in the "real green industry" see your state nursery & landscape association, your state university system horticulture program, or


Special THANK YOU to New England GROWS in collaboration with its four founding partner organizations, this video highlights green industry professionals, from students to experienced veterans, commenting on what they enjoy about their careers in commercial horticulture.



National Initiative for Consumer Horticulture


This new initiative has established the following goals:

  • Educate the public on nutritional, physical, psychological, and social health benefits associated with Consumer Horticulture.
  • Provide policymakers with current scientific information that supports the social and community health impacts of Consumer Horticulture.
  • Strengthen the adoption of Consumer Horticulture in the U.S. as an effective tool for improving human health and community well-being across diverse populations.