Articles - Robert Hendrickson

Let the Battle Begin! (PDF)
How to deal (or not deal) with an ad agency!

Proper Marketing is Not as Difficult as You Might Believe. (PDF)
The alternative marketing process for an easy to manage, cost effective and sales results focused!

Stay Focused (PDF)
On your message and your customer!

Ask and You Shall Receive (PDF)
The "what" you say is more important than "who" you might be reaching.

Focus on People... Not Generations
There ain't no margin 'til the stuff gets sold.

The Question Remains... Why?
It doesn't matter what it is, what it does or how much it costs until you explain why it should matter to the customer."

Tell Me a Story - Part 1
One of Robert's Classics!