DATES
(Thursday)

GROUPtalk LIVE  Keynote Session 
Profiting from the Demographic Shifts Ahead
featuring Ken Gronbach, Futurist, Demographer and Author
As a forecasting tool demographics are unparalleled for seeing what’s next in world culture, economics, politics, commerce and government. Don't miss this insightful session as Ken brings brings you into his fascinating world of counting people. 

GROUPtalk LIVE  Session with Q&A
Building on Your Successes in 2021… and Beyond
featuring Sid Raisch
Moving forward from an outstanding 2020 into an even better 2021 should be a minimum expectation for every Group Client.  Sid will present a Hyper-Focus on the Basics and Fundamental Tactics for moving from where you’ve arrived to an even better future place, without undue risk or leaving opportunities unnecessarily on the table.

GROUPtalk LIVE  Session with Q&A
Who Why How & What 2020 Review and 2021 Plans
featuring Robert Hendrickson
Some people say because of C19 the future has already become "The New Normal". Others say what happened was an asterisk anomaly never to be repeated. Either perspective could be correct. Maybe a combination of both. Planning on what could happen requires reviewing what did happen.

GROUPtalk LIVE  Session with Q&A

GROUP Breakout Session(s), hosted by Service Providers 

HR 2021: Charting the Future  (this session will not be recorded)
with Jean Seawright and Jean Martin
Continued COVID infections, impending workplace election consequences, new state constitutional amendments and regulations, and evolving employer safety and health mandates... Ready for more HR fun? Join Jean Seawright and Jean Martin from Seawright & Associates for an up-to-the-minute briefing on HR topics that are sure to impact your business in 2021!

GROUPtalk LIVE  Session with Q&A
2021: The Year of Alignment
with John Kennedy

GROUP Breakout Session(s), hosted by Service Providers

Carl Phillips, VP of Business Evaluation Services, will be digging deep into the increasingly important Online Reputation Management and how it effects your Google ranking. With 80% of customers reading reviews, before they visit a new business, online reputation management has become critical to your growing success. During this session you will see examples of Group Center’s performance as it relates to interacting with customers, Google ranking and what 5 of their competitor’s customers are saying about the competition. We will also review the difference between Reputation Management, Mystery Shopping and Customer Surveys.

GROUPtalk LIVE  Session with Q&A

Email Newsletters Success
Using Your Authentic Voice, Personal Stories, and Industry Expertise to Grow Your Business in 2021
Michael Katz

Customers today have more options than ever before: two-day delivery, discount pricing, online ordering, and more. But what the online sellers and big box stores don’t offer are trusted, long-term relationships with industry experts (like you).

Email newsletters – and their connection to social media – offer a low-cost, scalable, and interactive way to build and reinforce customer bonds while showcasing your knowledge and product offerings, all of which leads to more word of mouth, more repeat business, and more sales.

GROUP Breakout Session(s), hosted by Service Providers

Safeguarding Your Essential Position
with Danny Summers
As we move into the spring season of 2021, we will explore key positions for your center to be identified as an essential business operation in your community. Danny will highlight what we learned in 2020, including important terms to be included in your messaging as well as key product categories to consider. While we hope the challenge many of you faced in 2020, of being "essential", will not repeat, there are important lessons and positions for all Garden Retailers to be utilizing for the future. Danny will ask participants for additional ideas so be prepared to be an essential part of this sharing session!

GROUPtalk LIVE  Session with Q&A

The Group's Annual P&L Study Report for 2020
featuring Steve Bailey and Tim Quebedeaux
The Annual P&L Study is an industry exclusive and the most comprehensive profit and loss study of its kind that can help move your center to a higher level of success. For the first time, see and hear about the previous year report just a few weeks following its release (normally presented at The Fall Event). Whether you've participated in the weekly reporting or not, you can benefit from this insightful session!

GROUPtalk LIVE  Session with Q&A

Building a Social Audience
with Garden Answer's Aaron and Laura LeBoutillier
This session will help you with building your social audience when Aaron and Laura at Garden Answer present on April 8th. They will share ideas utilizing their experience in building a huge following on social platforms (as high as 3.5 million Facebook followers and 1.1 million Youtube channel subscribers today). Some of you are now featuring their videos on your website through the Proven Winners Connect+ Program. If you were with us in Salt Lake for The Fall Event you received a glimpse into their online world then. We will continue that conversation and see what has changed since then and explore new perspectives they might have for you. Don't miss it!

GROUP Breakout Session(s)

"Today’s Tools for Creating, Managing and Automating Your Email Messaging”
By Thomas Nettesheim, Constant Contact.

Now more than ever, it is important to have a digital presence to engage with your clients. Constant Contact is here as a full marketing suite to help you with your digital marketing presence. Today we will go over the basics of Constant Contact.

Topics will include: Overview of available tools through Constant Contact like Email, Social Posting, and Automation
- Creating and editing professional, mobile-responsive campaigns
- Adding, managing and segmenting your contacts
- Understanding your reporting.

This event will be part slide presentation and part live demo so you can see the product(s) in action!

GROUPtalk LIVE  Session

Ken Gronbach - 1 Year Later - DETAILS and preview video HERE.