GROUPTALK LIVE   |   SPEAKERS   |   HAPPY HOUR   |   REGISTRATION   |   SPONSORS


GROUPtalk LIVE SCHEDULE   |   AUGUST 2020 - JULY 2021

GROUPtalk LIVE will kick off on Thursday, August 13, 2020, with an inspiring Keynote Session (11:00am - 12:30pm Eastern) followed by a GROUP Happy Hour (5:00pm - 6:00pm Eastern). Future sessions and socials are scheduled for each 2nd Thursday of the month – same times. See schedule below.

Over the next 12 months, leading up to The Fall Event 2021, we will be Raising the Bar with GROUPtalk LIVE – a new virtual experience providing monthly opportunities for learning, sharing, and collaborating with both our Pros and your Peers.

GROUPtalk LIVE  Registration includes participation for you and your entire staff. 12 monthly sessions, breakouts and socials for only $595 (Group Client); $995 (Guest Retailer). And, if you can't participate in a session or want to share a session with other staff – all sessions will be recorded for on-demand playback. This means more benefits for your business!
It's not too late to register - and gain immediate access to the on-demand library for playback to catch up!

DATES
(Thursday)

TIME
(Eastern)
    SESSION
All Sessions are scheduled on the 2nd Thursday of each month
from 11:00 am to 12:30pm Eastern
Happy Hour is scheduled from 5:00pm to 6:00pm the same day

AUG 13
2020
11:00a - 12:30p

GROUPtalk LIVE  Keynote Session 
Profiting from the Demographic Shifts Ahead
featuring Ken Gronbach, Futurist, Demographer and Author
As a forecasting tool demographics are unparalleled for seeing what’s next in world culture, economics, politics, commerce and government. Don't miss this insightful session as Ken brings brings you into his fascinating world of counting people. 

    5:00p -   6:00p GROUP Happy Hourhosted by Service Providers
SEP 10
2020
11:00a - 12:30p GROUPtalk LIVE  Session with Q&A
Raising the Bar:  How to be a Great Best Practices Center
featuring Steve Bailey and Tim Quebedeaux
The Annual P&L Study is an industry exclusive and the most comprehensive profit and loss study of its kind that can help move your center to a higher level of success. Whether you've participated in the weekly reporting or not, you can benefit from this insightful session!
   5:00p -   6:00p GROUP Happy Hourhosted by Service Providers
OCT 08
2020
11:00a - 12:30p

GROUPtalk LIVE  Session with Q&A
Building on Your Successes in 2021… and Beyond
featuring Sid Raisch
Moving forward from an outstanding 2020 into an even better 2021 should be a minimum expectation for every Group Client.  Sid will present a Hyper-Focus on the Basics and Fundamental Tactics for moving from where you’ve arrived to an even better future place, without undue risk or leaving opportunities unnecessarily on the table.

   3:00p -   4:00p GROUP Breakout Session(s)hosted by Service Providers
NOV 12
2020
11:00a - 12:30p

GROUPtalk LIVE  Session with Q&A
Who Why How & What 2020 Review and 2021 Plans
featuring Robert Hendrickson
Some people say because of C19 the future has already become "The New Normal". Others say what happened was an asterisk anomaly never to be repeated. Either perspective could be correct. Maybe a combination of both. Planning on what could happen requires reviewing what did happen.

Question #1. Who - were all those customers that showed up and drove your sales to unexpected levels?
Question #2. Why - did so many of them suddenly become plant and garden enthusiasts? 
Question #3. Why - did they shop at your business?
Question #4. Why - should they come back for more next year?
Question #5. How - are you going to connect with 2020 shoppers in 2021?
Question #6. What - are you going to say to them in your marketing message?
Don't miss the November 12th Session at 11:00am Eastern*
   3:00p - 4:00p GROUP Breakout Session(s)hosted by Service Providers
DEC 10
2020
11:00a - 12:30p

GROUPtalk LIVE  Session with Q&A

Tom's Graphic Tips, Tools, and Tricks of the Trade
Everyday Help for the In-House Creative
with Tom Kegley
The creation of the memorable and engaging marketing message is a big dose of inspiration, genius, vision, spark, and all the other intangibles. But the Mona Lisa wouldn’t be except for a little thing called a brush and the Great Pyramid wouldn’t be great if not for a good tape measure. This session will share a few of Tom’s favorite programs, apps, and sources that work behind the curtain to move the creative process along in practical ways. No big mystery- just helpful everyday tools for beginning to advanced in-house creatives to use for imagery, writing, typography, presentation, printing, and more.
   3:00p -  4:00p

GROUP Breakout Session(s)hosted by Service Providers 

HR 2021: Charting the Future  (this session will not be recorded)
with Jean Seawright and Jean Martin
Continued COVID infections, impending workplace election consequences, new state constitutional amendments and regulations, and evolving employer safety and health mandates... Ready for more HR fun? Join Jean Seawright and Jean Martin from Seawright & Associates for an up-to-the-minute briefing on HR topics that are sure to impact your business in 2021!

Tom's Graphic Tips, Tools, and Tricks of the Trade
Everyday Help for the In-House Creative
with Tom Kegley
Join Tom Kegley following his main session to share ideas and discuss what he presented earlier in the day. Hear what others are doing and ASK YOUR QUESTIONS!
JAN 14
2021
11:00a - 12:30p

GROUPtalk LIVE  Session with Q&A
2021: The Year of Alignment
with John Kennedy

Join John Kennedy as he kicks off the new year with his “word of the year”—Alignment. Each year, John is known to craft a theme to drive his clients (Separation, Measurement, Clarity, and Engagement are just a few examples over the last decade). With alignment comes an intentional focus on all aspects of your business. Aligning your people with purpose, your processes with proficiency, and your customers with consistency will be three elements of Alignment John will address that all lead to one outcome—Passionate Profits.
   3:00p -  4:00p

GROUP Breakout Session(s)hosted by Service Providers

Breakout Session 1: On-Line Reputation Management
with Carl Phillips

Carl Phillips, VP of Business Evaluation Services, will be digging deep into the increasingly important Online Reputation Management and how it effects your Google ranking. With 80% of customers reading reviews, before they visit a new business, online reputation management has become critical to your growing success. During this session you will see examples of Group Center’s performance as it relates to interacting with customers, Google ranking and what 5 of their competitor’s customers are saying about the competition. We will also review the difference between Reputation Management, Mystery Shopping and Customer Surveys.

Breakout Session 2: Followup Discussion
with John Kennedy
Join John Kennedy following his main session to share ideas and discuss what he presented earlier in the day. Hear what others are doing and ASK YOUR QUESTIONS!
FEB 11
2021
11:00a - 12:30p

GROUPtalk LIVE  Session with Q&A

Email Newsletters Success
Using Your Authentic Voice, Personal Stories, and Industry Expertise to Grow Your Business in 2021
Michael Katz

Customers today have more options than ever before: two-day delivery, discount pricing, online ordering, and more. But what the online sellers and big box stores don’t offer are trusted, long-term relationships with industry experts (like you).

Email newsletters – and their connection to social media – offer a low-cost, scalable, and interactive way to build and reinforce customer bonds while showcasing your knowledge and product offerings, all of which leads to more word of mouth, more repeat business, and more sales.

   3:00p -  4:00p

GROUP Breakout Session(s)hosted by Service Providers

Safeguarding Your Essential Position
with Danny Summers
As we move into the spring season of 2021, we will explore key positions for your center to be identified as an essential business operation in your community. Danny will highlight what we learned in 2020, including important terms to be included in your messaging as well as key product categories to consider. While we hope the challenge many of you faced in 2020, of being "essential", will not repeat, there are important lessons and positions for all Garden Retailers to be utilizing for the future. Danny will ask participants for additional ideas so be prepared to be an essential part of this sharing session!

MAR 11
2021
11:00a - 12:30p

GROUPtalk LIVE  Session with Q&A

The Group's Annual P&L Study Report for 2020
featuring Steve Bailey and Tim Quebedeaux
The Annual P&L Study is an industry exclusive and the most comprehensive profit and loss study of its kind that can help move your center to a higher level of success. For the first time, see and hear about the previous year report just a few weeks following its release (normally presented at The Fall Event). Whether you've participated in the weekly reporting or not, you can benefit from this insightful session!

   3:00p -   5:00p New Back-2-Back Afternoon Sessions
We have two special sessions for the March 11 afternoon – both so important we didn't want you to have to choose... We're calling them Back-2-Back.

3:00pm- 4:00pm - Steve Bailey & Tim Quebedeaux
First, at 3:00pm is a follow-up P&L Study Q&A time with Steve Bailey and Tim Quebedeaux. The other is a timely presentation on PRICING by Sid Raisch.
    
4:00pm-5:00pm - Sid Raisch
How to Win the Battle for Fair PRICING that Produces Consistent Profit and Growth

Get fast answers to these questions, and others you may have:
HOW to GET YOUR HEAD “RIGHT” about Pricing. HOW you must think about HOW YOU THINK about your prices
Why you must overcome the 8 Biases that get in the way of increasing prices before you increase another price.
Why some price increases ARE "fair" and others are not.
Why failing to increase prices more than you have in the past has cost you more than you think, and failing to increase them as much as you should now hurts you in the future.
Why you should have been increasing prices last year, last month, last week, and yesterday.
Why increasing prices (intelligently) does not hurt unit sales.
Why quantity breaks, volume discounts, and bundling, are WRONG.
Why you must "give to get" a price increase, instead of fearing them.

Don't miss this important session just in time of your Spring Season!
APR 08
2021
11:00a - 12:30p

GROUPtalk LIVE  Session with Q&A

Building a Social Audience
with Garden Answer's Aaron and Laura LeBoutillier
This session will help you with building your social audience when Aaron and Laura at Garden Answer present on April 8th. They will share ideas utilizing their experience in building a huge following on social platforms (as high as 3.5 million Facebook followers and 1.1 million Youtube channel subscribers today). Some of you are now featuring their videos on your website through the Proven Winners Connect+ Program. If you were with us in Salt Lake for The Fall Event you received a glimpse into their online world then. We will continue that conversation and see what has changed since then and explore new perspectives they might have for you. Don't miss it!

   3:00p -   4:00p

GROUP Breakout Session(s)

"Today’s Tools for Creating, Managing and Automating Your Email Messaging”
By Thomas Nettesheim, Constant Contact.

Now more than ever, it is important to have a digital presence to engage with your clients. Constant Contact is here as a full marketing suite to help you with your digital marketing presence. Today we will go over the basics of Constant Contact.

Topics will include: Overview of available tools through Constant Contact like Email, Social Posting, and Automation
- Creating and editing professional, mobile-responsive campaigns
- Adding, managing and segmenting your contacts
- Understanding your reporting.

This event will be part slide presentation and part live demo so you can see the product(s) in action!

MAY 13
2021
11:00a - 12:30p GROUPtalk LIVE  Session with Q&A
   3:00p -   4:00p GROUP Breakout Session(s)hosted by Service Providers
JUN 10
2021
11:00a - 12:30p GROUPtalk LIVE  Session with Q&A
   3:00p -   4:00p GROUP Breakout Session(s)hosted by Service Providers
JUL 08
2021
11:00a - 12:30p GROUPtalk LIVE  Session with Q&A
   3:00p -  4:00p GROUP Breakout Session(s)hosted by Service Providers


WANT MORE INFORMATION? CONTACT US


GROUPtalk LIVE QuickLinks:

GROUPtalk LIVE Registration
GROUPtalk LIVE Series

GROUPtalk LIVE Speakers
GROUPtalk LIVE Happy Hour
GROUPtalk LIVE Sponsors
GROUP Service Providers
The Garden Center Group